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WHEN THE HOUSE CHANGES THE ODDS MID-HAND

  • Writer: Victoria Parrott
    Victoria Parrott
  • Jun 13
  • 1 min read

By Victoria Parrott, Founder & CEO, Profound June 12, 2025


Brazil’s regulated gaming market is still in its infancy. Licenses were secured. Teams were built. Trust was earned. And now—barely six months in—the tax rate leaps from 12% to 18%, with whispers of 27% on the horizon.


This isn’t just a rate hike. It’s a warning shot.


“When regulators call it 'game-changing' but it looks a lot like moving the goalposts mid-play. Brazil’s legal gambling market deserves clarity, not chaos.”


After three decades in this industry, I’ve seen governments and regulators do extraordinary things—when they act with fairness, foresight, and consistency. But when the rules move mid-game, everyone loses.


Players don’t stay. They go where the odds are better.Investors don’t grow. They hold back.Operators don’t thrive. They scale down or walk away.


And the legal framework? It cracks under pressure before it ever has a chance to stand on its own.


Brazil still has time to course-correct.


Honor those who invested early.Target the black market, not the regulated one.Build a future grounded in clarity—not reaction.


Because in this business, trust isn’t a nice-to-have. It is the game.



 
 
 

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Profound's  Gaming & Gambling Expert Consultants

Profound is a Global Advisory and Consulting Agency focused on creating long-term, lucrative partnerships and bringing innovation into all verticals of the gaming industry.

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