Blog

Picture a casino executive returning from G2E with a notebook full of AI demonstrations. Back at the property, one familiar question is still waiting: Why did food and beverage labor costs rise when demand did not? This illustrative scenario captures the gap between an impressive presentation and useful casino AI. G2E’s business technology focus includes artificial intelligence, analytics and operational efficiency; for Profound Gaming, the next step is connecting those capab

“Responsible gaming programs are a critical part of the U.S. gaming industry’s everyday business,” states the American Gaming Association. That principle belongs in every gaming partnership discussion. A new casino technology can deliver an impressive demonstration, but the deeper questions determine its business value: How does it support player protection? Can it meet the operator’s regulatory obligations? Who takes responsibility when something goes wrong? For Profound Gam

Las Vegas is taking the entertainment experience beyond the casino floor. Sports, live entertainment, hospitality, dining, and gaming are increasingly becoming part of one connected destination. In March 2026, MGM Resorts announced a new all-inclusive vacation package at Luxor and Excalibur, combining accommodations, meals, entertainment, resort fees, and parking into one upfront price. Resorts World Las Vegas also introduced Conrad Complete, integrating dining, private loung

Prediction markets have rapidly become one of the most closely watched developments in the U.S. gaming industry. Platforms offering contracts tied to sporting events and other real-world outcomes are raising important questions about the distinction between financial markets and regulated wagering. For Tribal Nations, the discussion extends beyond competition. It involves tribal sovereignty, gaming exclusivity, regulatory authority, and the economic framework established unde

As we head into G2E, hundreds of suppliers have arrived in Las Vegas ready to showcase their latest and greatest innovations. New games. New technology. New AI solutions. New platforms. And, of course, new pricing.

I love a great strategic partnership and this one made me smile. Circa has become the Athletics’ first founding partner ahead of the team’s move to Las Vegas in 2028. The deal makes Circa the A’s official resort and Circa Sports the team’s official sportsbook, with Circa holding 54 tickets to every home game, including a 22-seat premium space directly connected to the dugout. But Derek Stevens isn’t just buying some very good baseball seats. He’s buying an occasion. Think abo

Class II gaming is evolving, and tribal casino operators are seeing more possibilities. Recent moves in the industry are helping accelerate that shift. Konami Gaming, for example, has entered the Class II market following its acquisition of ISDgames, bringing established gaming content into Class II environments across Washington, Texas and Florida. The company has also indicated that it plans to continue expanding its Class II library and market presence. For operators, dev

The casino floor has always been at the heart of the gaming experience. But as competition increases and guest expectations evolve, casino operators have an opportunity to think beyond slots and table games. The next competitive advantage may be the experience surrounding the gaming floor. Immersive entertainment is creating new possibilities for casino resorts to attract different audiences, increase guest engagement, and give visitors another reason to spend time on propert

A recent Caesars announcement caught my attention. Not because either involves a new slot machine or table game, but because of what they tell us about where the casino industry is heading. Caesars is partnering with outside companies to bring new immersive entertainment experiences to Las Vegas, including Arcade Orchestra at Planet Hollywood. To me, the bigger story is the partnership strategy behind them. Casinos today aren't competing only for gaming spend. They're competi

One of the things I've learned after 36 years in gaming is that innovation doesn't always come from inventing something entirely new. Sometimes it comes from connecting things that already exist in a completely new way. Sports betting has demonstrated this beautifully. Look at the partnerships that have developed between sports betting and media. DraftKings and ESPN are bringing together sports media, content, audiences and wagering. FanDuel took another approach through its

A database can tell you who to call. A CRM can tell you who you’ve contacted. A lead list can tell you who might be interested. But none of them can tell you who trusts you. In gaming, relationships are the real infrastructure. The difference between a contact and a connection is earned credibility, shared interests, mutual value, and knowing when the right opportunity brings the right people together. That’s where Profound operates. We don’t believe the future of gaming is

Why Strategic Partnerships Beat Building It Yourself in Gaming One of the most important questions executives can ask isn't: "Can we build this?" It's: "Should we?" Gaming companies today are being asked to move faster in AI, analytics, mobile, payments, cybersecurity, personalization, entertainment, and customer engagement. Large organizations may have the resources to develop many of these capabilities internally, but should they? This may not be the best strategy. Sometime

G2E brings the entire gaming industry together. Operators. Manufacturers. Technology companies. Investors. Entrepreneurs. Tribal leaders. Regulators. And thousands of people looking for their next opportunity. Being in the same building creates great opportunities if we understand who should be talking to whom, and why. After nearly four decades in gaming, one thing I have learned is that some of the industry's best opportunities don't begin with a sale. They begin with a str

Let's Build What's Next in Gaming. Every meaningful partnership starts with a conversation. G2E brings together the people shaping the future of gaming, hospitality, and entertainment. Whether you're an operator, technology provider, supplier, startup, investor, or established gaming company, this is the perfect opportunity to explore how strategic partnerships can accelerate growth. Profound Gaming specializes in connecting the right companies with the right opportunities. W

Picture it: a Friday night, video poker bar, doesn't matter if it's the Strip or the casino twenty minutes from your house. The floor is alive with conversation, music humming in the background, you find an open seat, order your usual drink, and settle in. A few hands later, the player next to you catches a four-of-a-kind. The bartender rings the bell, the whole row cheers, and strangers turn into acquaintances over the excitement of it. You end up in conversation with the co

There's a common myth in business that growth means doing everything yourself. Build more. Offer more. Control more. But some of the most successful companies in the world have learned the opposite lesson: their real edge isn't doing it all; it's knowing exactly who to bring in. The gaming industry is a perfect example. Innovation is accelerating on every front at once: AI, cashless payments, player engagement tools, hospitality tech, cybersecurity, sports betting, payment pl

I've been in the gaming industry long enough to remember when people said video reels would never work. Then they said TITO wouldn't catch on. Mobile apps? "Our guests won't use them." Cashless gaming? The list goes on. History has a funny way of repeating itself. Today, the conversation is about Artificial Intelligence. Some people believe AI will replace their jobs. Others think it's just another technology buzzword. I believe they're both missing the point. AI isn't replac

While online gaming continues to surge, many operators are continuing to invest heavily in land-based properties, and for good reason. Today's casino isn't just about the gaming floor. It's about creating an immersive destination where entertainment, hospitality, dining, technology, and memorable guest experiences come together under one roof. From luxury hotels and award-winning restaurants to live entertainment, sportsbooks, and interactive attractions, land-based casinos a

Imagine protesting electricity. Or the automobile. Or television. Or the internet. Or smartphones. Every major innovation was once considered disruptive, risky, expensive, or unnecessary. Today, it's difficult to imagine life without them. Now, think about Artificial Intelligence. The gaming industry has never stood still. We evolved from mechanical slot machines to ticket-in/ticket-out systems, player loyalty programs, cashless gaming, mobile apps, digital marketing, and sop

With online gaming continuing to grow, it's easy to assume the future is entirely digital. Yet major investments in land-based casinos continue because they offer something technology can't fully replace: the experience. Recently, I asked a friend why she enjoys visiting casinos. When asked why she enjoys going to casinos, winning a jackpot was not the first reason she mentioned. ✨ Relax and unplug from the stress of everyday life. 👯 Spend time with friends in a fun, social