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One of the things I've learned after 36 years in gaming is that innovation doesn't always come from inventing something entirely new. Sometimes it comes from connecting things that already exist in a completely new way. Sports betting has demonstrated this beautifully. Look at the partnerships that have developed between sports betting and media. DraftKings and ESPN are bringing together sports media, content, audiences and wagering. FanDuel took another approach through its

A database can tell you who to call. A CRM can tell you who you’ve contacted. A lead list can tell you who might be interested. But none of them can tell you who trusts you. In gaming, relationships are the real infrastructure. The difference between a contact and a connection is earned credibility, shared interests, mutual value, and knowing when the right opportunity brings the right people together. That’s where Profound operates. We don’t believe the future of gaming is

Why Strategic Partnerships Beat Building It Yourself in Gaming One of the most important questions executives can ask isn't: "Can we build this?" It's: "Should we?" Gaming companies today are being asked to move faster in AI, analytics, mobile, payments, cybersecurity, personalization, entertainment, and customer engagement. Large organizations may have the resources to develop many of these capabilities internally, but should they? This may not be the best strategy. Sometime

G2E brings the entire gaming industry together. Operators. Manufacturers. Technology companies. Investors. Entrepreneurs. Tribal leaders. Regulators. And thousands of people looking for their next opportunity. Being in the same building creates great opportunities if we understand who should be talking to whom, and why. After nearly four decades in gaming, one thing I have learned is that some of the industry's best opportunities don't begin with a sale. They begin with a str

Let's Build What's Next in Gaming. Every meaningful partnership starts with a conversation. G2E brings together the people shaping the future of gaming, hospitality, and entertainment. Whether you're an operator, technology provider, supplier, startup, investor, or established gaming company, this is the perfect opportunity to explore how strategic partnerships can accelerate growth. Profound Gaming specializes in connecting the right companies with the right opportunities. W

Picture it: a Friday night, video poker bar, doesn't matter if it's the Strip or the casino twenty minutes from your house. The floor is alive with conversation, music humming in the background, you find an open seat, order your usual drink, and settle in. A few hands later, the player next to you catches a four-of-a-kind. The bartender rings the bell, the whole row cheers, and strangers turn into acquaintances over the excitement of it. You end up in conversation with the co

There's a common myth in business that growth means doing everything yourself. Build more. Offer more. Control more. But some of the most successful companies in the world have learned the opposite lesson: their real edge isn't doing it all; it's knowing exactly who to bring in. The gaming industry is a perfect example. Innovation is accelerating on every front at once: AI, cashless payments, player engagement tools, hospitality tech, cybersecurity, sports betting, payment pl

I've been in the gaming industry long enough to remember when people said video reels would never work. Then they said TITO wouldn't catch on. Mobile apps? "Our guests won't use them." Cashless gaming? The list goes on. History has a funny way of repeating itself. Today, the conversation is about Artificial Intelligence. Some people believe AI will replace their jobs. Others think it's just another technology buzzword. I believe they're both missing the point. AI isn't replac

While online gaming continues to surge, many operators are continuing to invest heavily in land-based properties, and for good reason. Today's casino isn't just about the gaming floor. It's about creating an immersive destination where entertainment, hospitality, dining, technology, and memorable guest experiences come together under one roof. From luxury hotels and award-winning restaurants to live entertainment, sportsbooks, and interactive attractions, land-based casinos a

Imagine protesting electricity. Or the automobile. Or television. Or the internet. Or smartphones. Every major innovation was once considered disruptive, risky, expensive, or unnecessary. Today, it's difficult to imagine life without them. Now, think about Artificial Intelligence. The gaming industry has never stood still. We evolved from mechanical slot machines to ticket-in/ticket-out systems, player loyalty programs, cashless gaming, mobile apps, digital marketing, and sop

With online gaming continuing to grow, it's easy to assume the future is entirely digital. Yet major investments in land-based casinos continue because they offer something technology can't fully replace: the experience. Recently, I asked a friend why she enjoys visiting casinos. When asked why she enjoys going to casinos, winning a jackpot was not the first reason she mentioned. ✨ Relax and unplug from the stress of everyday life. 👯 Spend time with friends in a fun, social

As prediction markets gain momentum during the FIFA World Cup, regulators are facing new questions about how these platforms should be classified. One industry says "Play Responsibly." Another says "Trade Responsibly." Different language. Similar experience? Read the article below to explore the regulatory challenges surrounding prediction markets as they continue to gain momentum during the World Cup. https://igamingbrazil.com/en/prediction-markets/2026/06/25/world-cup-drive

Artificial intelligence is changing how gaming operators understand their businesses, their customers, and the decisions that drive performance. But some of the most important opportunities may go beyond operations and revenue. As responsible gaming continues to become a priority throughout the industry, data-driven tools may play an increasingly important role. The ability to identify unusual play patterns, monitor changes in player behavior, and provide operators with acti

As the 2026 FIFA World Cup continues to generate global attention, new partnerships are emerging across sports, gaming, and entertainment. The Argentine Football Association's recent sponsorship agreement with Kalshi highlights how organizations are exploring innovative ways to engage audiences and expand their reach through strategic collaborations. As the gaming industry continues to evolve, partnerships like these demonstrate the growing connection between technology, spor

As the FIFA World Cup kicks off, it's a reminder that major sporting events are about far more than what happens on the field. With more than $50 billion in projected global wagering activity and new partnerships forming between FIFA, gaming brands, and technology providers, the tournament highlights the growing connection between sports, gaming, technology, and entertainment. For operators, suppliers, and innovators, these moments showcase how strategic partnerships and fan

A recent CDC Gaming article highlighted the growing role of Class II gaming in tribal casinos and the opportunities innovation continues to create across the industry. Today's Class II games have evolved far beyond traditional bingo, offering engaging player experiences, advanced technology, and operational flexibility for gaming operators. As demand for new entertainment options grows, Class II gaming remains an important part of many tribal gaming strategies. At Profound Ga

In gaming, technology can open doors, create efficiencies, and help businesses see new opportunities. But growth doesn't happen because of technology alone. It happens when the right people, ideas, and partnerships are willing to move forward together. Whether you're an operator, supplier, or technology provider, success often comes down to collaboration. The strongest results happen when innovation has people behind it who know how to turn potential into progress. Whether yo

The success of the Las Vegas Sphere sparked a lot of conversation about the future of immersive entertainment. Now we're seeing similar concepts emerge globally, including new projects in China that are bringing immersive experiences to market at a significantly lower cost. The bigger takeaway isn't the technology, it's accessibility. As immersive entertainment becomes more attainable, more operators will have opportunities to create engaging, memorable experiences that keep

AI can recognize patterns, People create meaning. That’s one of the biggest takeaways from this TED Talk by Priyanka Vergadia, and it reflects an important conversation taking place throughout the gaming industry today. Artificial intelligence is becoming an increasingly valuable tool for gaming operators, suppliers, and entertainment providers. AI can identify patterns, trends, and opportunities that help businesses make smarter decisions; but data alone doesn't create memor

By Victoria Parrott, Founder & CEO, Profound June 12, 2025 Brazil’s regulated gaming market is still in its infancy. Licenses were...