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As we head into G2E, hundreds of suppliers have arrived in Las Vegas ready to showcase their latest and greatest innovations. New games. New technology. New AI solutions. New platforms. And, of course, new pricing.

I love a great strategic partnership and this one made me smile. Circa has become the Athletics’ first founding partner ahead of the team’s move to Las Vegas in 2028. The deal makes Circa the A’s official resort and Circa Sports the team’s official sportsbook, with Circa holding 54 tickets to every home game, including a 22-seat premium space directly connected to the dugout. But Derek Stevens isn’t just buying some very good baseball seats. He’s buying an occasion. Think abo

Class II gaming is evolving, and tribal casino operators are seeing more possibilities. Recent moves in the industry are helping accelerate that shift. Konami Gaming, for example, has entered the Class II market following its acquisition of ISDgames, bringing established gaming content into Class II environments across Washington, Texas and Florida. The company has also indicated that it plans to continue expanding its Class II library and market presence. For operators, dev

A recent Caesars announcement caught my attention. Not because either involves a new slot machine or table game, but because of what they tell us about where the casino industry is heading. Caesars is partnering with outside companies to bring new immersive entertainment experiences to Las Vegas, including Arcade Orchestra at Planet Hollywood. To me, the bigger story is the partnership strategy behind them. Casinos today aren't competing only for gaming spend. They're competi

One of the things I've learned after 36 years in gaming is that innovation doesn't always come from inventing something entirely new. Sometimes it comes from connecting things that already exist in a completely new way. Sports betting has demonstrated this beautifully. Look at the partnerships that have developed between sports betting and media. DraftKings and ESPN are bringing together sports media, content, audiences and wagering. FanDuel took another approach through its

By Victoria Parrott, Founder & CEO, Profound June 12, 2025 Brazil’s regulated gaming market is still in its infancy. Licenses were...