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What If Your Next Million Dollar Idea Started With a Pillowcase?
Casino Executives: Are We So Focused on the Next Million-Dollar Trend That We’re Overlooking the Little Things? Recently, while checking out of a casino hotel, I overheard a guest asking the front desk whether he could purchase a pillowcase. Yes, a pillowcase! He absolutely loved the linens. He said they were the most comfortable he had ever experienced. I smiled because, after more than three decades in the gaming industry selling innovation, that simple conversation reminde
Victoria Parrott
3 days ago2 min read


THE PRICE IS RIGHT… BUT ONLY IF THE VALUE IS CLEAR 🎰
As we head into G2E, hundreds of suppliers have arrived in Las Vegas ready to showcase their latest and greatest innovations. New games.
New technology.
New AI solutions.
New platforms.
And, of course, new pricing.
Victoria Parrott
Sep 292 min read


Beyond the Casino Floor: Where the Next Wave of Gaming Industry Innovation Is Happening
A recent Caesars announcement caught my attention. Not because either involves a new slot machine or table game, but because of what they tell us about where the casino industry is heading. Caesars is partnering with outside companies to bring new immersive entertainment experiences to Las Vegas, including Arcade Orchestra at Planet Hollywood. To me, the bigger story is the partnership strategy behind them. Casinos today aren't competing only for gaming spend. They're competi
Victoria Parrott
Sep 92 min read


The Power of Connecting What Others Keep Separate
One of the things I've learned after 36 years in gaming is that innovation doesn't always come from inventing something entirely new. Sometimes it comes from connecting things that already exist in a completely new way. Sports betting has demonstrated this beautifully. Look at the partnerships that have developed between sports betting and media. DraftKings and ESPN are bringing together sports media, content, audiences and wagering. FanDuel took another approach through its
Victoria Parrott
Sep 22 min read
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