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📅 Meet with Profound @ G2E 2026 in Las Vegas 9/29 - 10/1 🤝
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Beyond the Casino Floor: Where the Next Wave of Gaming Industry Innovation Is Happening
A recent Caesars announcement caught my attention. Not because either involves a new slot machine or table game, but because of what they tell us about where the casino industry is heading. Caesars is partnering with outside companies to bring new immersive entertainment experiences to Las Vegas, including Arcade Orchestra at Planet Hollywood. To me, the bigger story is the partnership strategy behind them. Casinos today aren't competing only for gaming spend. They're competi
Victoria Parrott
11 hours ago2 min read
The Power of Connecting What Others Keep Separate
One of the things I've learned after 36 years in gaming is that innovation doesn't always come from inventing something entirely new. Sometimes it comes from connecting things that already exist in a completely new way. Sports betting has demonstrated this beautifully. Look at the partnerships that have developed between sports betting and media. DraftKings and ESPN are bringing together sports media, content, audiences and wagering. FanDuel took another approach through its
Victoria Parrott
Sep 22 min read
Profound will be at ICE Barcelona 2025
Gambling and Gaming Consultants Profound offers a comprehensive suite of services to our clients in the gaming industry across the globe....
Victoria Parrott
Jan 14, 20251 min read
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