Candace Thomas

Imagine protesting electricity. Or the automobile. Or television. Or the internet. Or smartphones. Every major innovation was once considered disruptive, risky, expensive, or unnecessary. Today, it's difficult to imagine life without them. Now, think about Artificial Intelligence. The gaming industry has never stood still. We evolved from mechanical slot machines to ticket-in/ticket-out systems, player loyalty programs, cashless gaming, mobile apps, digital marketing, and sophisticated...

With online gaming continuing to grow, it's easy to assume the future is entirely digital. Yet major investments in land-based casinos continue because they offer something technology can't fully replace: the experience. Recently, I asked a friend why she enjoys visiting casinos. When asked why she enjoys going to casinos, winning a jackpot was not the first reason she mentioned. ✨ Relax and unplug from the stress of everyday life. 👯 Spend time with friends in a fun, social environment where...

Artificial intelligence is changing how gaming operators understand their businesses, their customers, and the decisions that drive performance. But some of the most important opportunities may go beyond operations and revenue. As responsible gaming continues to become a priority throughout the industry, data-driven tools may play an increasingly important role. The ability to identify unusual play patterns, monitor changes in player behavior, and provide operators with actionable insights...