At SHARE YOUR LUCK™, we celebrate the joy of the game, and we honor those who choose to play responsibly and give meaningfully.
SHARE YOUR LUCK™
Profound's Commitment to Responsible Gaming
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At Profound, we are committed to giving back. Our SHARE YOUR LUCK™ campaign is built on the belief that luck should lift others—not lead them into harm.
As part of our mission to connect gaming with giving, we are dedicated to fostering a culture of responsible, mindful play in every space we operate or influence.
Gaming can be thrilling, but it should always remain a form of entertainment — never a financial strategy or emotional escape.
WHAT WE STAND FOR
SHARE YOUR LUCK™ Social Impact Philosophy
We work with partners who believe that gaming and giving can go hand in hand — and that ethical responsibility is part of the win.
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Through SHARE YOUR LUCK™, we support initiatives that:
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Provide education on healthy gaming behaviors
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Raise awareness of problem gambling resources
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Fund programs that support recovery and prevention
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We’re also leading a campaign to inspire gaming operators, both online platforms and land-based casinos to integrate donation initiatives into their player experiences. By giving players the option to give back while they play, we’re helping to build a more compassionate and socially responsible industry.